The History of Juicy Couture Sunglasses
Juicy Couture Sunglasses
By Women for Women!
For a combination up of casual and dressy apparel, Juicy Couture has most definitely created a brand that is to be adored and used by people all over the world. With its start in Arleta, Los Angeles, Juicy Couture was founded by Pamela Sakist-Levy and Gela Nash-Taylor in 1996. Later on, Liz Claiborne, the world renowned fashion company, bought Juicy Couture. One of the signature elements of their clothing line are their velour tracksuits alongside their wide array of accessories.
Juicy Couture has a wide variety of retail stores and their clothing is generally sold throughout upscale department stores such as Bloomingdales, Gus Mayer, Saks Fifth Avenue, Neiman Marcus, Nordstrom, and Bergdorf Goodman. One of the most positive things about the brand is that it is a high-end clothing brand but yet their products are sold at affordable prices. The general demographic for Juicy Couture are girls and women aged 10-26 but they had also grasped the popularity of men’s clothing and accessories but they had to let go of that notion once the menswear designer left the company. Not to mention that they also have clothing and accessory lines for children, babies, and of course pets.
The two women who originally created this brand didn’t have a lot of money in order to start the label and so the start-up progressed slowly. After 1996 once the company had received enough publicity to get noticed by the public eye, they began to send their designs to well known celebrities such as Madonna. At the beginning, Juicy Couture was an extremely limited brand that was only available at select locations and their flagship stores were not built until the late 2000’s. Over the years Juicy Couture hasn’t changed their style significantly which has proved to work in their favor considering that they are the one brand that is most commonly sought out by both teenagers and adults alike.
The most memorable line by many Juicy Couture shoppers is their wide variety of accessories, including sunglasses. Many people believe that high end sunglasses provide the same appeal and that they are looking for something fresh, unique, classy, and yet simplistic at the same time. This is why their first stop is Juicy Couture. With the wide selection ranging from thin framed aviators to thick framed circle lenses, there is such a diverse atmosphere in the accessories department. Another exciting factor about their sunglasses is that you can create your own. With these “create sunglasses” you can purchase a pair of frames and then change the colors that are adorned on the frames.
With the unique fashion sense that was brought to the table by Juicy Couture, pre-teens, teenagers, babies, pets, and women all have a reason to enjoy shopping again. With the cute and interesting selection of clothing and accessories, Juicy Couture never fails to amaze their shoppers. Although the start of the company was slow, their gradual increase on the fashion scale has proved to be quite beneficial.
